1. CREATIVE STRATEGY & CONSULTANCY:
Simply put: I develop highly creative digital/physical ideas that are steeped in strategic thinking.
I am not a data scientist but I am a data analyst.
My role as a Creative Strategist is where art meets science. Part thought leader and creative big thinker, I develop the roadmap needed to bring your goals and objectives to life.
I’ll go through four main points of focus in your planning process:
DISCOVERY: Researching to pinpoint what makes your organization unique while discovering what your audience needs.
- Discovery/Data Analysis
MAPPING: Developing a course, or path-to-market, that helps you understand what your company needs are and guiding you to make the right choices for your brand.
- Planning & Positioning
- Big Idea
STRATEGY: Implementation of decided paths via strategic action-oriented goals that allows your company to achieve optimum branding and positioning within your industry. Further analysis and adjustments or additional implementations made if needed.
- Qualitative/Quantitative Research (Cubeyou, Meltwater, Crimson Hexagon, Forrester Reports, Gallup Poles, Focus Groups, Surveys)
CREATIVE: Branding and creative ideation. Identity, design and all creative media will be introduced into the marketplace for targeted consumption and reviewed for effectiveness.
- Creative Development
- Analytics (Google Analytics, Adobe Omniture(Audience Manager))
Key Take Aways:
- I work through the discovery process, gradually understanding your business needs, your customer’s wants and the targeted point that brings the two together.
- I digest research and find the actionable points needed to be focused on for each job and client.
- I work with cross-functional teams to develop smart, engaging experiences such as: integrated experiences, websites, apps, digital products and promotions.
- I generate content and copy for strategic and branding presentations, meetings and company-wide distribution.
- I steer both strategy and creative teams ensuring the overall creative strategy is carried through in every creative execution.